Hi, stranger. It's a sunny one over here.
La Playa is more than a boutique Design Studio — is a vibrant ecosystem and a creative partner shaped by the rhythm of the ocean: fluid, intuitive, and always evolving.
Like the tide, we move with ideas as they shift and grow — navigating challenges, refining direction, and bringing clarity to the process.
We adapt as things grow and change and work intimately with you or your team to shape how your brand is experienced in the world. A brand experience that feels natural, distinctive, and true to what you offer.
La Playa is based as close to the ocean as it gets, in perpetual creative motion with the perspective of possibilities.
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The Founder
Ey! I’m Náyade! (pronounced NIGH yah day)
I am an ocean-loving girl, born and raised by the sea, on the tiny, beautiful island of Lanzarote.
I created La Playa Studio as a design space that inspires me to commit to help people create a life they don’t need to escape from. I believe we should all have a life with the focus on having more time for the things (and people) we love that make us happy.
I am dedicated to every project and solving any creative challenges, looking for the most innovative and exceptional ways to present your work that are user friendly and beautiful.
I value transparency, honesty and passion. That's why I see my clients as friends every step of the way.
I’m on a quest to help as many small businesses as possible dive in for their dreams.
Services
Website Design
Website Development
E-Commerce
site maintanance
Technical Consultation
Brand Identity
Print Materials
Packaging Design
Digital Assets
Album artwork
BIO
Náyade’s passion for design, technology, and engineering began early—at just seven years old, she was copying and fixing code from books and laying the foundation for pursuing a degree in Computer Science Engineering, and a lifelong career in digital innovation.
She entered the tech world in 2007 as an SEO intern at Ciao GmbH (a Microsoft company) in Germany.
Soon after, Náyade moved into a junior SEO role at Quisma GmbH (a WPP company), collaborating on campaigns for global brands like Hugo Boss and Expedia. Náyade’s career progressed steadily, culminating in Head of SEO roles where she led international strategies across seven countries and managed teams of 6–12 people per project at mydays GmbH.
Eventually, she felt drawn to infuse her work with more creativity—blending strategy, design, and technology to craft full websites that are both functional and visually compelling.
With over 19 years of experience, Náyade has developed deep passion for design and web development, making complicated designs come to live, collaborating with designers around around the globe.
In 2018, after years of working remotely and drawing inspiration from diverse cultures, Náyade founded La Playa Studio—a design and development studio built with a purpose and a mission to empower individuals to launch meaningful, values-driven businesses.
La Playa isn’t just a creative agency; it’s a platform for conscious entrepreneurship, community, and impact. By combining technical precision with purpose-led design, La Playa helps create sustainable, human-centered businesses—one business at a time.